Lead designer on the in-house team at Bentley Seeds, creating a new brand, look and feel for their full line of seeds, displays, web site and marketing materials.
We were looking to shake up a settled industry with our Give & Grow donation program. This program involved a large social engagement initiative—with every seed packet purchased we donated one to a local organization involved in farming. Customers could propose organizations important to them, or the general area they would like to donation to be delivered and we would find a suitable charity. Our overall goal was to educate and help people realize how easy is it to grow your own garden.
Art Direction | Photo Direction & Selection | Branding & Logo Development | Packaging | Exhibition Design | Marketing Collateral | Typography | Content Development