Lead designer on the in-house team at Bentley Seeds. Worked alongside their ever impressive Director of Marketing, Andrew Flynn, creating a new brand, look and feel for Bentley Seed's full line of seeds, displays, web site and marketing materials.
We were looking to shake up a settled in industry with our Give & Grow donation program. This program involved a large social engagement initiative with a social media component. With every seed packet purchased we donated one to a local organization involved in farming. Customers could propose organizations important to them, or the general area they would like to donation to be delivered and we would find a suitable charity. Our overall goal was to educate and help people realize how easy is it to grow your own garden.
SCOPE OF WORK
Photo Direction & Selection